Brand Experience Design
In order to help the company as a whole we needed to do a better job of explaining Brand Experience Design. We did this by putting together a giant printed newspaper that showed off our case studies and explained the value of Brand Experience to our clients in how we helped tell their stories and connect with their audiences.
The broadsheet contained 60 pages of case studies and a look at our process in brand experience design. The purpose of the project was to explain the perspective of Projekt202 and show how their method of connecting brands with their customers was so successful.
“Human beings connect better with brands that add meaning to their lives.”
Cover illustration was composed of the spot illustrations to visualize the culture and talent of the San Francisco office.
Your brand is the experience
Illustrating the way a brand comes to life in all of the touchpoint and all of it’s evolution was important to drive home the message
that the work is continuous and just like a real relationship it takes care, dedication and empathy.
Below you can see the evolution of the idea from sketch to final as the copy and content evolves together.
Below are sample spreads of this promotional piece for context.
The work inside was done by the talented people at Projekt202, the layout of the broadsheet was done by myself and a few others.
