Motion design - Sean Turner

AUTOMATION ANYWHERE Branding Refresh

Automation Anywhere wanted to humanize their story and properly express the limitless potential available to anyone using their tools to make work more about the individual by automating mundane tasks and liberating people to be their best. We at Stellar Elements were tasked to develop a better expression of this in the logomark, the colors and the brand expression told in images and words.

Human meets Machine

The rationale for the simple construction of the lowercase “a” is the marriage of the person being the circle with the machine being the rectangle.
With these simple pieces we were open to endless possibilities in patterns and other graphic extensions of the branding.

PROPOSED BRAND COLORS

Vibrant and energetic were the most often heard descriptive words the we talked about how the brand should feel.
We wanted to use simple complimentary colors to accent the core color so we could always reinforce the idea of automation as a compliment and a balance to the workforce.
It also had to feel alive and future forward.

Site Design

As part of the brand design pieces like this were developed to showcase the proposed logo as well as the brand system and voice and tone of the copy in headlines.